Story Behind the Song: ‘Rub It In’ by Billy ‘Crash’ Craddock
"Rub It In" is a song written and originally recorded by Layng Martine, Jr. It was produced by Ray Stevens and was a chart single in 1971.
Billy "Crash" Craddock covered the song in 1974, on the album Rub It In, taking it to number one on the country music charts and Top 20 on the pop charts.
Many stations refused to play it at first because they thought it was risque.'We're talking about suntan lotion, and if you still think it's risque, then don't play it,'" Craddock said. "Evidently, they all went back and listened to it, and it was the biggest record we ever had."
The song made a bit of a comeback in 1986, when Absorbine Jr.hired Craddock to cut the song as a commercial.